Kunz Sourcing

A trading company presented at the level of its buyers.

Kunz Sourcing connects international buyers with agricultural raw materials from Uruguay. The platform presents the company, its product areas and its way of working to professional buyers in English, German, Spanish and Polish.

Earn the trust of professional buyers — without overstating anything.

In commodity trade, buyers look for competence, specifications and reliability. The previous site didn't communicate that. The new platform had to feel established and precise, while staying strictly within what is verified: no public prices, no invented volumes.

Editorial design built on real material.

We built the visual language from original photography of the production, a serif and sans type pairing and a paper, deep-green and brass palette. Product pages speak the buyer's language: specifications, logistics, terms — and a request form that asks the right questions per product.

Product areas, specifications and a clear path to an inquiry.

Each product area has its own page with specifications and a product-specific inquiry flow. Earlier URLs redirect to their new equivalents, so existing links and search results keep working.

A translation pipeline instead of copied pages.

English is the source. Other languages are generated from dictionaries, and a check fails the build when a string is missing.

• Source pages in English
• Generated language versions from dictionaries
• Product-specific inquiry forms
• Redirects for all previous URLs
• Automated checks for links, metadata and images

Calm, legible, international.

Large photography, generous spacing and restrained motion. A language hint offers visitors their browser language without forcing a redirect.

Static, dependency-free, fast everywhere.

The site ships as static HTML, CSS and a small script — no framework at run time and no third-party dependencies in production. That makes it fast on any connection and nearly maintenance-free.

• Static output with zero run-time dependencies
• Responsive images in modern formats
• Build-time internationalization
• Scripted quality checks before every release

A credible first impression in four languages.

The platform is live.

• Professional presentation for international buyers
• Structured inquiries instead of unqualified emails
• Consistent communication across languages
• Simplified maintenance